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Contents
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VOLUME 1: First Things First
VOLUME 2: People & Principles
VOLUME 3: Getting Started
VOLUME 4: Theme Development
VOLUME 5: Coverage
VOLUME 6: Photography
VOLUME 7: Writing
VOLUME 8: Design
VOLUME 9: Layout
YEARBOOK KIT
SELLIT - MARKETING YOUR YEARBOOK
DESIGNIT WITH ADOBE EXPRESS
TOOLS FOR INSPIRATION
MONTHLY CHECKLIST
MEM CAPS
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SELLIT - MARKETING YOUR YEARBOOK
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Contents
SELLIT - MARKETING YOUR YEARBOOK
11 Articles
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Chapter 1: What is SellIt?
SellIt is your go-to kit to get students hyped about buying their yearbook. With social media and instant online everything, it can be tough to get students interested, but that's where SellIt comes in. We've got tons of tools to help you pr...
Chapter 2: Glossary
Selling your school's yearbook isn't just about putting up posters and hoping for the best. There's a whole world of strategies and tactics that you can use, but before we dive into those, here's a quick guide to terms you'll want to know: ...
Chapter 3: Pricing Your Book
We touched on pricing your book in Volume 1: Chapter 3 , but let's take a deeper dive. Getting the price right is a big deal. You want to make sure your yearbook covers its costs and still feels affordable for students. Here’s how to find th...
Chapter 4: Setting Your Sales Goals
Before you start the promotion of your yearbook, it's a good idea to figure out what your goals are. That way you'll know what you're aiming for and can track how things are going. Your Print Consultant and/or Project Specialist can help! ...
Chapter 5: Setting Your Marketing Budget
Selling your school’s yearbook takes more than just cool cover art...it needs a solid plan and a smart budget. Figuring out how much to spend on posters, promos, and online tools can help you reach your sales goals without blowing your budget....
Chapter 6: Creating Your Marketing Plan
If you want to sell more yearbooks (and why wouldn't you?), you need a plan. A good one helps you stay organized, hit your goals, and keep the whole team on track. Here’s how to build a marketing plan that actually works: KNOW YOUR GOALS ...
Chapter 7: Selling More Books Using Social Media
Social media is one of the best tools you’ve got to get the word out about your yearbook. It’s fast, free, and where most students are already hanging out. See Chapter 6 for more on creating your Marketing Plan, but here’s how to make social m...
Chapter 8: Building Your Sales Kit
A sales kit is your physical and digital go-to toolbox for promoting the yearbook. It’s packed with everything you need to get students, parents, and staff excited to buy. The better your kit, the easier it is to spread the word and hit your s...
Chapter 9: Planning a Yearbook Sales Event
Hosting a yearbook sales event is a fun way to boost excitement and get those orders rolling in. Whether it’s a table at lunch or a full-on themed party, a well-planned event can make a big impact. PICK YOUR EVENT STYLE Choose something...
Chapter 10: Pushing To Sell Out
The last few weeks of a yearbook sales campaign are always the busiest! Here's how to make the most of the weeks before the final purchase deadline and get those last minute orders in. GO BIG ON REMINDERS Make sure everyone knows the d...
Chapter 11: Finish Strong
Yearbook Distribution Day is one of those school moments that everyone looks forward to. It’s the chance to flip through pages packed with memories, inside jokes, and way too many selfies. Planning it right means turning a regular day into som...