Design

Short on pictures? Think editorial design. Editorial design is magazine design, less pictures more stories, the focus is on the design. Use magazines as examples for your spreads.

Copy

Everyone has a story to tell. Focus on telling those stories when you are short on photos.
So, what do we do when there is no content? Umbrella coverage is your friend.

• Instead of giving everyone equal space in the book, focus on what happens throughout the year and tell that story. You are covering what actually happens in the school.
• Every student needs to be in the book, but every group does not deserve a set amount of space. Groups are not entitled to space, the only space they are entitled to is their team or group picture.
• A group must actually do things to be in the yearbook.
• Build a culture of getting coverage information from groups.
• With Umbrella Coverage you are focused on the actual story telling.
• Common theme for a spread, community service, list groups, student council, girls’ soccer, etc. and what they are doing in terms of different service projects.

Other Ideas

You can have these spreads done in advance and pop them in:

• What you missed – after the last book was published (spring delivery books)
• Jobs
• Community service
• Around the town
• Spot News – cover as it happens
• News Headlines - done later in the book, but make notes throughout the year
• Trends (include pricing) – very important spreads, remember - yearbooks are for future us
• Decades
• Seasonal – Fall coffee (PSL), fashion (boots/flannel), activities (apple picking/corn maze)
• Rivalries – for all your teams
• Interesting people in your school