A great yearbook doesn't just list events, it tells the story of the year. That means thinking like storytellers, not just record keepers. Before you start designing, take time to plan your content and coverage so it's focused, intentional, and tied to your theme.

START WITH THE BASICS

Every yearbook covers the essentials…academics, clubs, athletics, and student life. They're your core categories, and they're the best place to start. Just remember that your theme should guide how you present them. Whether it's through tone, design, or the types of stories you tell, make sure everything ties back to the central idea.

SECONDARY COVERAGE

Once your main ladder is mapped out, think about how to layer in secondary coverage. These are the extras, like polls, infographics, and sidebars, that keep the reader engaged. They're also a great way to sneak in more voices, more data, and more personality.

Some ideas:

• Use surveys to reflect student opinions (bonus points if they tie in to your theme)
• Add charts, lists, or timelines to break down info quickly
• Highlight standout quotes or mini profiles to bring stories to life
  
  

LOOK FOR HIDDEN STORIES

The best stories aren't always the obvious ones. Go beyond the big events and find the personal moments that make your school unique. Maybe it's the quiet student with a viral blog, the assistant trainer who tapes ankles every day, or the alum who came back to teach. These stories bring heart to your book and can be featured as sidebars or even full spreads.