It’s important that you have a plan in place to market/advertise your yearbook to your student body. Friesens provides a number of stock and custom resources to help you. These marketing pieces should generate excitement about your yearbooks and hopefully increase or at least sustain your sales.

Build a Marketing Campaign

A good marketing campaign reinforces the importance and excitement of a yearbook in the students’ minds, produces buzz and hype, improves school spirit, increases yearbook sales, and lowers the ‘per book price’.

Besides using the Friesens marketing tools included in your kit, there are lots of ways to get your school thinking yearbook. Consider a pep-rally when the yearbooks are distributed, or target students that are included in the current yearbook but haven’t purchased one yet. Talk to your Print Consultant for more ideas.

Download Your SellIt Guide

Coordinate Yearbook Sales

Know how your yearbooks are being sold. Are they being sold by the office, included in student fees, sold online, sold by the yearbook staff or through a number of these channels? Use the quantity of books sold last year as an initial target. Check your sales numbers frequently as the number of books sold affects your pricing.

Resources to Help You Sell

Friesens website has a menu of items to help you sell your book. If you are working with a small budget there are some FREE options and there are some upgraded items for a cost, please check out the sell-it resources to help plan your selling events.

Plan For Delivery

When the yearbooks arrive, you will need a plan for distribution. This is an exciting day for your school, build your event with some celebration, take pictures get your school excited to relive the year in print.

Turn distribution day into a big event!
• An assembly
• A signing party
• Let students out of class early to pick up their yearbook
• Read more ideas here