Your yearbook needs a theme, and that's more than just a pretty cover. A theme gives your book direction, tying everything together from the cover to the colours to the headlines and how you tell the stories. Without one, your yearbook can feel like a playlist on shuffle...fun, but kind of all over the place.

WHAT EXACTLY IS A THEME?

A theme is the central idea or vibe that runs through your entire book. It could be a word, a phrase, or even a visual concept. It's the lens through which you tell the story of the year.

WHY DOES IT MATTER?

• IT CREATES CONSISTENCY: A theme helps your book feel cohesive. It guides your design choices, your writing tone, and even your photo selection. When everything connects back to the theme, the book feels polished and intentional.
• IT SETS THE MOOD: Whether your year was full of big changes, quiet moments, or major milestones, your theme helps capture that feeling. It gives your readers something to connect with emotionally.
• IT SPARKS CREATIVITY: A strong theme opens the door to creative layouts, clever headlines, and fun secondary coverage ideas. It gives your team a framework to build on, which makes the creative process easier.
• IT TELLS A BETTER STORY: Your yearbook isn't just about what happened, it's about how it felt. A theme helps you tell that story in a way that's meaningful, relatable, and real.