Not all fonts are created equal. In your yearbook, each one has a role to play. Here's how to match the right font to the right spot on the page:

HEADLINES

This is your attention-grabber. It's usually the biggest text on the page and sets the tone for the spread. You can go bold, stylish, or themed…just make sure it's easy to read! Headlines are often 30pt or bigger, and they don't have to match your body text or captions.

SECONDARY HEADLINES

These are like the headline's sidekick. Smaller…maybe one-third the size…sometimes italic or bold, and great for adding contrast.

BODY COPY

This is your main story text…the stuf people actually read. It's usually in a serif font because they're easier on the eyes for longer reads. Some schools go with sans serif, and that's cool too…just make sure it's readable. Stick to 9 or 10pt size.

CAPTIONS

Short and sweet, captions explain what's going on in your photos. They're usually 8 or 9pt, and often bold or italic versions of your body font. For example, if you're using Garamond for body copy, use Garamond Bold or Italic for captions to keep things consistent.

ACCENT FONTS

These are your flair fonts. Use them to match your theme and personality on dividers, covers, or headline highlights. Just don't overdo them!

And here are a few extras you might want to sprinkle in depending on your layout:

• INITIAL LETTERS: Big first letters at the start of a paragraph. They’re usually the height of three lines and help draw the reader in.
• DROP CAPS: Similar to initial letters, but they sit on the baseline and are just taller than the rest of the text. Usage of either style is a clear indicator to the reader where to start.
• PULL QUOTES: A quote from the story, pulled out and made bigger to grab attention. These are great for breaking up long blocks of text and are often in a different colour to add emphasis.
• BOLD FACE FOR CAPTIONS: Also called all-cap lead-ins, these mini headlines kick off your captions and help connect the photo to the story. This may also echo spot colour usage on the page.