We touched on pricing your book in Volume 1: Chapter 3, but let's take a deeper dive. Getting the price right is a big deal. You want to make sure your yearbook covers its costs and still feels affordable for students. Here’s how to find that sweet spot:

KNOW YOUR COSTS

Before you set a price, figure out how much each book actually costs to make…your Friesens Print Consultant can help. Don’t forget to include:

• Printing cost per book
• Taxes
• Shipping
• Extras like Autograph Pages or Memory Capsules
  
  
  
  
  

LOOK AT LAST YEAR

• How many books were sold?
• What was the price?
• Did you make enough to cover everything?
• Did students say the price was too high or just right?
  
  

SET YOUR SALES GOAL

The more you sell, the lower your price can be. Learn more about setting your sales goals HERE.

• How many students are enrolled this year?
• What percentage of them do you want to buy a book?
• How many books do you need to sell to break even?

Use this information to figure out a price that covers your costs AND helps you hit your goals.

MAKE IT APPEALING

Students are more likely to buy if the price feels fair.

• Offer early bird pricing for people who order early
• Create bundle deals (like book + personalization)
• Promote payment plans if your school allows them