The last few weeks of a yearbook sales campaign are always the busiest! Here's how to make the most of the weeks before the final purchase deadline and get those last minute orders in.

GO BIG ON REMINDERS

Make sure everyone knows the deadline is coming.

• Post countdowns on social media ("Only 5 days left!").
• Use school announcements to remind students daily.
• Send Direct-To-Parent emails with clear ordering info.
• Hang posters in high-traffic areas like hallways and the cafeteria
  
  
  
  
  

OFFER A FINAL INCENTIVE

Give students a reason to order now:

• Free accessory with purchase (autograph page, personalization, etc.)
• Entry into a raffle for gift cards or school merch
  
  

USE SOCIAL MEDIA TO BUILD HYPE

Post daily updates and reminders:

• Share sneak peeks of yearbook pages.
• Feature student quotes about why they're excited.
• Run polls or Q&As in stories.
• Tag students and use fun hashtags.
• Create a photo shoot with students who have already ordered a book with the headline "I ordered mine! Have you?" and post on social and on TV screens throughout the school.
  
  
  
  
  

DEPLOY YOUR STREET TEAM

Get your yearbook crew or street squad to:

• Wear buttons or stickers around campus.
• Hand out flyers with ordering details.
• Talk to classmates about ordering.
• Help set up a last-munute pop-up sales booth during lunch.
  
  

MAKE IT EASY TO ORDER

Remove any barriers:

• Share QR codes that link directly to the order page.
• Have printed order forms available throughout the school.
• Make sure pricing and deadlines are crystal clear.